BRCA Newsletter: September 2026

BRCA Newsletter: September 2026

September 2026

BRCA September 2026 - Luncheon

Om Swastiastu!
Warm hospitality greetings from BRCA!


Septembers luncheon was one for the books! Hosted at Zia Tina, the beloved Italian spot right in the heart of Seminyak, it turned into one of the best gatherings of the year.

The room was packed with media, restaurant and hotel representatives, sustainability leaders, and F&B businesses from across the island, all coming together in one place.


We’re so thankful and grateful to everyone who showed up and made it such a memorable afternoon.
Here’s to more amazing gatherings and networking ahead!

At BRCA, we’re busy putting the final touches on Bali Good Food Month 2026, an island-wide series of
culinary collaborations running through the month, closing with a food and music festival on November 14th.


MONTHLY LUNCHEON UPDATE


MONTHLY LUNCHEON SPEAKERS


He presented two flagship initiatives that bring this philosophy to life. The first, the Community Waste Project, processed over 108,000 kg of incoming
waste, with the 66% organic share routed into in-house composting, a composting partner, Potato Head’s own Waste Lab, biofuel production, and even pig farmers, while the remaining inorganic waste was sent to
storage and recycling partners.
The second, The Blob, is Desa Potato Head’s organic farming initiative spanning 454 hectares and 535 farmers across Bali, with 80 hectares
already fully organic and another 374 hectares and nearly 400 farmers currently in transition. Together, the two projects illustrated how a
resort can turn everyday waste and farming practices into a visible, community-wide sustainability effort rather than a back-of-house
initiative.


MONTHLY LUNCHEON SPEAKERS


FHP’s brands, Lusa, Muda, Nusa, and Two Face, each serve a different audience, yet operate as one connected ecosystem rather than a loose portfolio. Growth comes down to five levers: reaching more people, giving guests reasons to return, increasing spend, staying relevant, and unlocking new revenue through partnerships.
Her guiding principle on collaborations was audience first, concept second: before any partnership, the team asks who they’re talking to and why they’d come back. Partnerships should open doors to something FHP doesn’t already have, whether traveler access through hotels or new audiences through chefs and brands, and the question is never “what exposure do we get,” but “what opportunity are we creating together.” She closed by tying it to sustainable growth: a clear concept, the right audience, strong brand, and smart partnerships, the throughline being to build an ecosystem, not a portfolio.


EVENTS & HAPPENINGS

Rethinking Hospitality for Today’s Conscious
Traveller

Tuesday 15th September
Klymax, Desa Potato Head

Earlier this month, the Sustainable Restaurant Association invited BRCA members and the wider community to Desa Potato Head for an afternoon of honest conversation. The big question: how can Bali’s hospitality businesses serve a new generation of conscious travellers while looking after the people, culture and natural systems that make this island what it is?

Conversation one: how sustainability shapes the way we work

Oliver Truesdale-Jutras from Potato Head, Joshua Gardner from Begawan Biji, and Eelke Plasmeijer and Ray Adriansyah from Locavore NXT talked openly about what sustainability looks like in daily operations, wins and
struggles included.

Conversation two: certification and what comes after it

Maitri Fischer (Eco-Mantra), Rahmi Fajar Harini (Eco Tourism Bali and BRCA Board Member) and Dito Prahadi (Locavore NXT) looked at certification as a way to show the work a business is actually doing. The takeaway was practical. Frameworks help you structure your thinking and point you in the right direction, but they only count once they turn into action on the ground. And the timing matters. If we keep looking the other way, Bali will run into a wall, whether it’s waste piling up or energy running short. The time to move is now.

This is exactly the kind of gathering we want to back: people from across the industry in one room, swapping experiences and opening up the hard topics. Sharing knowledge like this is at the heart of BRCA. Thank you to the Sustainable Restaurant Association and Desa Potato Head for having us.


EVENTS & HAPPENINGS

Bali Good Food Month
Bali Good Food Month Mascot

Bali Good Food Month Booth and Ticket Prices

Were inviting our members to join the festival with a food or beverage booth and put your venue in front of a wider crowd. Itʼs a great opportunity to showcase what you do, meet fellow members and be part of the final celebration.
Interested in joining us with a booth? Get in touch with the BRCA team.

Tickets:
https://megatix.co.id/events/bali-good-food-month

Food & Music Festival: The Collective Wrap

Well bring Bali Good Food Month to a close with a day of food, music and community at Suwarga Garden, Mövenpick Resort & Spa Jimbaran.
Expect a relaxed gathering with food and drink from Bali favourites, live music, and hands-on workshops throughout the day.
The big moment for BRCA? The official launch of the Bali Good Food Guide, our new online guide celebrating the people and places shaping Baliʼs food scene.
Come for the food, stay for the music, and celebrate the month with us.

Suwarga Garden at Mövenpick Resort & Spa Jimbaran
November 14, 2026
15.00 – 22.00

Bali Good Food Month

OUR SPONSORS


SUSTAINABILITY CORNER

Sustainability Communications

How Much Should We Say About Sustainability?

Sustainability has been a big part of our community conversations lately. At our luncheon at Zia Tina, Oliver TJ, Culinary Director of Desa Potato Head, shared how the resort approaches food waste. A week later, the Sustainable Restaurant Association (SRA) held an event at Desa Potato Head, with panelists including Oliver TJ, Eelke and Ray from Locavore, and our own board member, Rahmi Fajar Harini of Eco Tourism Bali.

BRCA Sptember 2026 - sustainability corner

Sustainability is always a hot topic for hotels and restaurants in Bali, but one question stayed with us afterwards: how should we, as businesses in Bali, talk about our sustainability practices?

With greenwashing in the spotlight, many operators are asking whether it is safer to just stop talking about sustainability. It is an understandable instinct, but silence has a cost. It can look like indifference, and it does nothing to move the industry forward. Sustainability work in hospitality is hard and never finished, so real progress deserves to be shared. The trick is doing it properly.

There is also a new reason to be careful. The EU’s Empowering Consumers for the Green Transition Directive (ECGT, or “EmpCo”) took effect on 27 September 2026. It targets vague or misleading environmental claims, and it applies to any business marketing to EU consumers, wherever it is based.

As General Manager Jan Kroeckel put it: “Our goal has always been to provide stays that feel warm, memorable, and sincere. Achieving Green Globe certification is a meaningful milestone that reflects our commitment to the island, its culture, and its future.”

BRCA Sptember 2026 - sustainability corner

If you promote your hotel, villa or venue to European guests, it may apply to you. And since EU rules tend to set the pace globally, these standards are likely to spread.

So how do we talk about it well?

1. Cut the vague words. Drop green, eco-friendly” and “carbon-neutral” unless you can prove them. Check your website, menus, social media, signage and packaging.
2. Keep the proof. Back every claim with real numbers, such as waste diverted, energy saved or the share of local produce.
3. Use credible labels only. Badges should come from independent schemes with public criteria not ones you made yourself.
4. .Claim only what is true across the board. If just one outlet or one part of the business does it say so.
5. Tell a story, and share the journey. Pick one thing you are proud of and explain it simply. Sustainability is never finished, so be open about the challenges too. Honesty about where you are makes your story more real,
and people trust and support businesses that are upfront.

And in Bali it also means:

  • Talking about local impact: your community, your Balinese team and Tri Hita Karana.
  • Naming your local partners for waste, composting and recycling, so guests know where it really goes.
  • Keeping the guest experience first, so guests can simply enjoy their time.

Sharing what you do is fine. Say it with proof, be honest about the journey, and let the guests enjoy themselves.


THE F&B LOOP

“You’ve developed several concepts over the years. What have you learned about creating a restaurant concept that has its own identity while still belonging to a wider group?“”

Genuine care for our guests, great food, purposeful surroundings and a strong sense of place are the cornerstones of Ginger Moon. Our treasured guests appreciate that each of our three restaurants has its own
distinct personality and concept, and happily move between them depending on the occasion. Of course, everyone eventually develops a favourite — and weʼre more than happy for them to do so. We love the
passion, connection and loyalty our guests have for the restaurants, and itʼs something we never take for granted.

“Bali’s F&B landscape has changed enormously. What do you think today’s guests are looking for that they weren’t looking for 10 or 15 years ago”

For better or worse, Bali is now firmly on the world stage. The global call for a more sustainable future, and for the preservation of culture, tradition and community, has never been louder. Nor, perhaps, has the desire for peace, harmony and a more meaningful way to travel. I hope, for the sake
of Bali and its communities, that this is what todayʼs travellers are looking for. Because, as we all know, demand ultimately drives supply. The choices visitors make — where they stay, what they eat, who they support and how they experience the island — will play an important role in shaping Baliʼs future.

“How do you think restaurants can embrace local ingredients, culture and
sustainability in a way that is genuine rather than simply part of the marketing?”

This is about community. And perhaps the first question we need to ask is: why are you operating a business in Bali?

Buying local is one of the simplest and most effective ways to become more sustainable. Local produce and ingredients are getting better all the time, and there are some truly beautiful products available to chefs today. Every chef has a role to play in improving the quality and availability of
these products. By nurturing and encouraging our suppliers, supporting
farmers and working with local innovators, we are not only improving what we put on the plate, but we are also supporting the wider communities behind it


THE F&B LOOP

Then there is culture. Culture is identity. If culture is allowed to slip, if customs are forgotten and traditions disappear, Bali will inevitably become something different.
Some would argue that this change is already happening. Bali means different things to different people, but at its heart are the Balinese people, their traditions and their customs. These are a fundamental part of what has made Bali such a successful destination. As business owners, we cannot simply stand by and allow the success of Bali to ultimately
become part of its destruction.

The word sustainability has almost become a dirty word. Perhaps it is better to think of it simply as doing the right thing. I believe most people want to do the right thing. But good intentions alone are not enough.
Some businesses and individuals will lead the way voluntarily, but most will need the right infrastructure, systems and legislation to make meaningful change possible.

Ultimately, it is in everyones interest to protect and present a Bali that is clean, healthy, culturally rich and authentic to the world. Because if we don’t protect what makes Bali special, what exactly are we building a business here for?

We have something very special. I have been a hospitality professional for 40 years, and today I am incredibly proud to call my team family. Many of them have been with me for years, but longevity never means standing
still. I make sure we are always challenged, always learning, and always growing. We never stand still. Ever. Of course, guests return for the food and drink, but I believe service is the most important part of what we
do. Our guests return for us. They want to see our team. They ask about our families, our lives, and how much our children have grown. Over the years, those relationships become genuine friendships. That is what hospitality should be about.


THE F&B LOOP

Chef interview - Dean Keddell

“Your cookbook has received international recognition. How did the book come together, and how did it feel to see it win an award?ˮ

When I closed Ginger Moon Canteen and Jackson Lilyʼs in March 2020, my biggest concern was how I could support my staff of 130. In my mind, I had no choice but to help; driven by necessity, I penned a creative, one-
of-a-kind community cookbook from Bali together with my teams, filled with cultural and personal stories as well as recipes passed down through the generations. This vibrant hardcover cookbook shares not only the
islandʼs cuisine through its pages, but the very heart and soul of the people of Bali. The idea was in its essence, simple: if people couldnʼt come to Bali, then I was going to bring Bali to them! Today, my book is providing a way for people to take a very special piece of Bali home with them! 100% of the profits from the bookʼs sales are donated to those battling poverty. I provide this support by donating funds to five of Baliʼs most productive and worthwhile charitable foundations.

The Gourmand Book Awards are the worldʼs most prestigious book awards and are compared to the “Oscarsˮ for film. “There is approximately 1% chance to be selected on this Gourmand Awards list!ˮ – Gourmand Awards. At the 27th Gourmand Book Awards, held in Umea, Sweden in June 2022, Our Bali Your Bali received accolades in the categories The Best of the Best 2022 (Best in the World) as well as The Best Fundraising Cookbook 2022. The 29th Gourmand Book Awards again recognized Our Bali Your Bali – Bali Kita Bali Kamu as one of the worldʼs most important cookbooks. Held
in Riyadh, Saudi Arabia, in November 2023, Our Bali Your Bali was awarded The Best Fundraising Book in the World 2023.


THE F&B LOOP

Local family farms

Happy Farmer Holding Fresh Produce

BALI TOURISM & HOSPITALITY

Snapshot International Toursit Arrivals - July 2026

Snapshot International Toursit Arrivals by Nationality - July 2026

Room occupancy kept climbing through the first half of 2026. June 2026 came in at 64.87%, slightly up from 64.66% in June 2025, and a 3.71 percentage-point jump from May 2026’s 61.16%.

Balis star-rated hotels were fuller in July 2026, with room occupancy at 67.29%, up 2.42 percentage points from 64.87% in June. Four-star hotels saw the biggest jump, gaining 4.47 percentage points.
Compared with July 2025 (67.75%), occupancy in July 2026 was down 0.46
percentage points year on year.

Guests stayed an average of 2.83 nights in Bali’s star-rated hotels in July 2026, slightly down from 2.86 nights in June but up 0.08 nights from July last year. Foreign guests stayed longer than Indonesian guests, at
2.99 nights versus 2.49.

From January to July 2026, Bali received 3,900,965 direct international arrivals, down 1.98% from the same period last year.

Source: BPS Bali


SIGNING UP INVITATIONS

BRCA barcode

BRCA September 2026 - Luncheon Zia Tina

BRCA Sptember 2026 - Closing

Founders
Dean Keddell – Ginger Moon Restaurants & Author of Our Bali Your Bali – Bali Kita Bali Kamu
Chris Salans – Mozaic
Anthony Syrowatka – Viceroy Hotel, Aperitif, Blossom + others & Gaia Digital Marketing Agency

Board
Weni Ariasty – Manager NOW! Bali & the BRCA treasurer
Ana Dewi – Mövenpick Resort & Spa Jimbaran Bali – HACCP
Peter Dundas – Advisor
Maria Efflin – Secretary/Administrator, BRCA
Naomi Tribuana Festilani – Business and Community Manager BRCA
Rahmi Fajar Harini – Eco Tourism Bali & Sustainability Advisor
Kertawidyawati (Widya) – BRCA President
Maudy Maha – Marketing Advisor
Jeroen Van Overbeek – Social Impakt, Bali Coop & BRCA Vice President
Min Siah – Wheatfields Bakery, Starter Lab – Advisor
Heru Dwi Soesilo – 2080 Burger & an events, branding & marketing guru

Thank you for reading this newsletter. Sampai Jumpa!

Welcome New Members to BRCA!